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Why Your Company Should Consider Blogging

Why Your Company Should Consider Blogging

Author: Laurie Knafo/Tuesday, April 28, 2020/Categories: SNI Companies, SNI Financial, For Employers, SNI Certes, For Employers, SNI Technology, Accounting Now, Staffing Now

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In today’s digital world, we’re surrounded by new mediums and ways to communicate with partners, clients, prospects, co-workers, and everyone in between. Those in the business world are constantly working towards optimizing their time and staying relevant. Blogging creates opportunities to combine both of these ideas into every day practice. Here are some reasons why your business should consider blogging.

Create Credibility and Become a Thought Leader
Through well written, informative, and up to date blogs, you’ll create credibility among those whom you are trying to communicate with. By researching and staying ahead of the curve, your company will then be seen as a thought leader in the industry, where other companies get insights and ideas from. Credibility is an invaluable trait in any business and blogging both accurately and relevantly, can continue to establish your company’s credibility.

Increase Search Engine Optimization (SEO) and Web Traffic
Organic content, created by your firm, will undoubtedly boost your firms website and SEO. By increasing your website presence, you’ll be creating new business opportunities through repetitive visibility and reinforcing your brands presence.

Build Relationships and Start Conversations
Your blog content can also build relationships and start conversations. If you have a particular prospect or client in mind who had asked a question similar to a recent blog, send it to them and get them engaged. You can also reference blogs in conversations that might not normally arise, helping to solidify your relationship with them and build rapport.

Save Time and Be More Efficient While this might not seem like doing extra work on a blog could save time and make your work more efficient, it actually can! When an employee has a question that you know has been covered in a blog, send them to check out the blog. When an employee shares an idea that you think should be shared with others, ask them to write a blog on the topic. Blog content can also be applied elsewhere such as internal or external newsletters, whitepapers, articles, and more. Steady content can increase efficiency and save time in the long run by being a resource to those you interact with.

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Laurie Knafo
Laurie Knafo

Laurie Knafo

Laurie Knafo is Regional Vice President for SNI. Her 30+ years in the recruiting business enable her to bring insightful counsel to companies and candidates looking to make the most out of their staffing relationships.

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Full biography

Laurie Knafo is Regional Vice President for SNI. Her 30+ years in the recruiting business enable her to bring insightful counsel to companies and candidates looking to make the most out of their staffing relationships.

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